Stella Heijligers, winner of the YETI Prix (© Sportfot)
[Kronenberg, 22 May 2024] – We are proud to announce a two-year partnership with YETI, a global designer, retailer, and distributor of innovative outdoor products, best known for its iconic coolers, drinkware, and outdoor equipment. This collaboration marks an exciting development in both organizations’ efforts to enhance the equestrian experience through quality products and innovative initiatives.
YETI has long supported a wide variety of outdoor communities and pursuits and has quickly made an impact in the European equestrian scene with its durable and reliable products, which are well-suited for the demanding needs of equestrian sports. From coolers and drinkware that keep refreshments (and ice boots!) chilled for extended periods, to robust gear designed for outdoor adventures, YETI’s offer aligns perfectly with the active lifestyle of the equestrian community.
“We are thrilled to join forces with YETI as our newest partner,” said Ken Ruysen, Managing Director at Peelbergen Equestrian Centre. “Their commitment to quality and innovation is evident in their products, and we believe this partnership will bring significant value to our events. We have exciting plans in the making with YETI, and we look forward to exploring them over the next two years.”
As part of this partnership, YETI will have a sponsored jump in our arenas and will continue to present classes at our international competitions. During last weekend’s CSIO3*, YETI has also provided some of their dog products, which were awarded to the top dogs in our PEELBERGEN TOP DOGS contest, held to promote responsible dog handling at our events.
YETI has also generously supplied coolers for our warm-up areas, offering free refreshments to riders and grooms, enhancing their overall experience at Peelbergen. In another initiative that underscores our shared commitment to supporting the entire equestrian community, the brand presented prizes to the grooms of the winning team of the Nations Cup, standing behind our promise to support grooms.
By partnering with YETI, Peelbergen Equestrian Centre continues to enhance the experience for visitors, athletes, grooms, and horses alike, solidifying its position as a hub for equestrian excellence on a global scale.
For media inquiries and further information about the partnership, please contact: communication@peelbergen.eu
About YETI:
Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.
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