Starting January 1, 2025, Peelbergen has a new Arena Name Partner for its Main Indoor Arena: GumBits.
Known as “chewing gum for horses,” GumBits is an innovative equine training aid that promotes relaxation, salivation, and bit acceptance. The brand is a favorite among top riders worldwide and is now set to make its mark at Peelbergen.
As part of this partnership, Peelbergen’s main indoor arena will proudly bear the name GumBits Arena starting 2025.
GumBits will be a visible presence at Peelbergen throughout the year, besides the naming rights to our indoor arena, they will sponsors classes where riders will have the chance to win GumBits products, and play a prominent role in Peelbergen’s flagship event: the CSIO3 Longines EEF Series* in May. With its incredible versatility, GumBits will sponsor classes not only in CSI events but also in our Christmas CDI and youth divisions for both ponies and horses.
GumBits owner Shereen Fuqua expressed her enthusiasm for the partnership:
“My show jumper daughter, Kat, participated in two events in Peelbergen this year, one in September in the outdoor arenas and this month in the indoor. The organization is so impressive, it is a godsend to do business with them across the street from Emmers Equestrian.”
This collaboration reflects Peelbergen’s commitment to supporting brands that bring innovation to the equestrian world.
GumBits is trusted by an impressive roster of riders, including German dressage Grand Prix rider Katharina Hemmer, US eventers Matt Brown and Lauren Billys, Dutch Grand Prix rider Melanie Mouthaan, and Italian Grand Prix rider Francesco Sangiorgi.
About GumBits
GumBits are all-natural, bite-sized pieces that are the perfect blend of treat and training tool. Intended for use with or without a bridle, GumBits naturally promote chewing activity, encourage relaxation, activate salivation, and eliminate teeth grinding.
Dubbed “chewing gum for horses,” GumBits are composed of a natural combination of sugar and beeswax. Their taste and texture encourage soft chewing, salivation, and a better connection with the bit. Tense, grinding, or dry-mouthed horses benefit significantly from the addition of GumBits to their training program.
Founded in 2005 by Shereen Fuqua of Collecting Gaits Farm, GumBits has been available in Europe since 2012. In 2024, GumBits partnered with PSI Events of Horses and Dreams Entertainment GmbH, promoting “the Chewing Gum for Horses” at four major FEI Jumping and Dressage events. GumBits supports all disciplines, from dressage and jumpers to eventing, driving, barrel racing, and more.
Discover why GumBits is the U.S. Equestrian Official Training Treat, a supplier to U.S. Teams, and a proud partner of international equestrian events!
For more information, visit www.GumBits.com or follow them on Instagram (@gumbits_horse_chewing_gum) and Facebook (@GumBitsHappy).
Comments are closed.